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Brainstorming is a great way to come up with  ideas.  The goal of brainstorming is to come up with a long list of "crazy ideas".  Brainstorming gets people to think in ways they don't normally.  It is important to have fun and not criticize (don't say, "what a stupid idea").  The basic rules are:

Quantity, not quality (more is better); it is important to generate as many ideas as possible and don't worry how good they are at this stage.  

No ideas can be criticized and no idea is too wild to write down. Remember they are all good ideas at this stage.

It doesn't matter who came up with the idea first, work together to build on it and generate more ideas.